Client : Samsung
How to create a teasing operation with Twitter's most engaged community?
For the release of the Samsung Galaxy x BTS Collector pack, heaven created a hacking operation on twitter: for 7 days, clues were hidden in Samsung's tweets and were relayed by the BTS Army France, one of the most active communities on social media. Along with a TikTok dance challenge, fans' excitement was at its’ peak and engagement has never been so high on Samsung's tweets.
Client : Samsung
How to create a teasing operation with Twitter's most engaged community?
For the release of the Samsung Galaxy x BTS Collector pack, heaven created a hacking operation on twitter: for 7 days, clues were hidden in Samsung's tweets and were relayed by the BTS Army France, one of the most active communities on social media. Along with a TikTok dance challenge, fans' excitement was at its’ peak and engagement has never been so high on Samsung's tweets.
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