Challenge

How to create a high-performing e-commerce website for a dynamic brand?

Answer

Beauty and well-being are now major topics in the daily life of every woman. Payot, a brand founded by a woman and for women, is committed to offering increasingly responsible and effective skincare solutions, suitable for all skin types... for uncomplicated beauty! To promote its values and expertise, Payot needs the most efficient tools, especially a high-performing e-commerce website. For the UX & UI redesign of this site, we started with a simple observation: Payot represents the epitome of dynamic beauty. Therefore, a flexible and easily adaptable international website was necessary.

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