Challenge

How did we give visibility to The New Mutants film at its release in theatres ?

Answer

We asked Sora, the Influencer, to be as courageous as the film heros and face his greatest fear, spiders. One year ago, Sora promised his community that if he reached 1 millions subscribers on Youtube, he would touch a spider. Today, with more than 1.5 million subscribers, it was time for him to keep his promise. The challenge will not only be to touch a spider, he will have to pitch the film at the same time.    

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