Challenge

To celebrate the release of the new Danette Vegan Mousse, the brand devised a social media and influencer strategy to generate awareness and discussions about this delicious launch.

Answer

Taking advantage of its big sister's vacation, Danette Végétale takes over the Twitter account @Danettefr and orchestrates a #VégéHack to engage the community through various games related to Danette Végétale products. Additionally, teaser visuals were shared on Facebook and Instagram, building anticipation for the new product before its official release in a video. To amplify the social media campaign, we also planned an influencer component involving five content creators.

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