Client : Disney

Gold at Trophées Marketing
Silver at Grand Prix Stratégies Influence
Influence Award at Grand Prix du Social Media
Grand Prix at Grand Prix du Social Media

Challenge

How to make teens realize that their difference is their strength?

Answer

For the release of Tim Burton's new film, an adaptation of the moving story of a young elephant like no other, heaven launched the #CommeDumbo campaign: 3 influencers, Lena Situations, Sparkdise and Bilal Hassani, spoke out about their differences and invited their subscribers to tell their own stories. A true liberation of speech, with more than 150k interactions.

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