Client : Engie

Gold at Grand Prix des Stratégies Media
Gold at Grand Prix Stratégies du Brand Content
Grand Prix at Cas d’Or du Digital Responsable
Prix du Jury at Grand Prix du Social Media

Challenge

How to educate and raise awareness for a more responsible digital consumption?

Answer

While eco-gestures are now integrated into our daily lives, the time has come for a more responsible digital consumption. That's why heaven created with ENGIE Group an international social media campaign to raise public awareness: #BlackIsTheNewGreen. A film on our daily eco-gestures, tips on best practices and a media partnership with 20 Minutes have awaken consciousness for a more responsible use of digital media.

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